Advertising & promotions managers

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Total Workforce
49.8k
Average Age
39.1
Average Salary
$82,578
Average Male Salary
$106,817
Average Female Salary
$63,582

About

Advertising & promotions managers are most often employed by the Advertising, public relations & related services industry. The average yearly wage for Advertising & promotions managers was $82,578 in 2016. The top 3 most similar occupations to Advertising & promotions managers by wage are Detectives & criminal investigators, Sales representatives, wholesale & manufacturing, and Credit counselors & loan officers.

The top 3 locations that employ the most Advertising & promotions managers are Chinatown & Lower East Side PUMA, NY, Battery Park City, Greenwich Village & Soho PUMA, NY, and Lake View & Lincoln Park PUMA, IL. The top 3 locations with a relatively high concentration of Advertising & promotions managers are Chinatown & Lower East Side PUMA, NY, Battery Park City, Greenwich Village & Soho PUMA, NY, and DeKalb CountyDecatur & Avondale Estates Cities PUMA, GA.

Employment

Information on the businesses and industries that employ Advertising & promotions managers and on wages and locations for those in the field. Advertising, public relations & related services is the industry that employs the most Advertising & promotions managers, both by share and by number, though the highest paid industry for Advertising & promotions managers, by average wage, is Broadcasting (except internet). Advertising & promotions managers are paid most in Battery Park City, Greenwich Village & Soho PUMA, NY but are relatively concentrated in Chinatown & Lower East Side PUMA, NY.

Wages

Yearly Wage

$82,578
AVERAGE SALARY
± $9,165

In 2018, Advertising & promotions managers earned an average of $82,578, $28,689 more than than the average national salary of $53,888.

Sales representatives, wholesale & manufacturing make somewhat more than Advertising & promotions managers while Detectives & criminal investigators make somewhat less. This chart shows the various occupations closest to Advertising & promotions managers as measured by average annual salary in the US.

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Wage Distribution

0.426
WAGE GINI

In 2018, Advertising & promotions managers had a wage GINI coefficient of 0.426, which is lower than than the national average of 0.479. In other words, wages are distributed more evenly for Advertising & promotions managers (shown in red) than for the overall labor force (shown in gray).

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Wage by Location

This map shows the Public Use Microdata Areas (PUMAs) in the United States shaded by average annual wage for Advertising & promotions managers.

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Spatial Concentration

This map displays which Public Use Microdata Areas (PUMAs) in the United States have a relatively high population of Advertising & promotions managers.

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Industries

Most Common

The most common industries employing Advertising & promotions managers, by number of employees, are Advertising, public relations & related services, Newspaper publishers, and Religious organizations.

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Industries by Share

49.8k
2018 Workforce
± 5,477
4.7%
1 YEAR GROWTH
± 15%

The number of people employed as Advertising & promotions managers has been growing at a rate of 4.7%, from 47,555 people in 2017 to 49,789 people in 2018.

This graphic shows the share of Advertising & promotions managers employed by various industries. Advertising, public relations & related services employs the largest share of Advertising & promotions managers at  58.2%, followed by Newspaper publishers with 6.5% and Religious organizations with 2.76%.

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Diversity

Demographic information on Advertising & promotions managers in the US. The average age of male Advertising & promotions managers in the workforce is 42.1 and of female Advertising & promotions managers is 36.8, and the most common race/ethnicity for Advertising & promotions managers is White (Non-Hispanic).

Gender Composition

21.9k
MALE WORKFORCE
± 3,631
27.9k
FEMALE WORKFORCE
± 4,102

56.1% of Advertising & promotions managers are Female, making them the more common gender in the occupation. This chart shows the gender breakdown of Advertising & promotions managers.

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Race & Ethnicity

Most Common Race or Ethnicity of Advertising & promotions managers
  1. White (Non-Hispanic)
  2. White (Hispanic)
  3. Black (Non-Hispanic)

79.9% of Advertising & promotions managers are White (Non-Hispanic), making that the most common race or ethnicity in the occupation. Representing 7.89% of Advertising & promotions managers, White (Hispanic) is the second most common race or ethnicity in this occupation. This chart shows the racial and ethnic breakdown of Advertising & promotions managers.

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Age by Gender

42.1
AVERAGE MALE AGE
± 2.22
36.8
AVERAGE FEMALE AGE
± 1.89

The median age of Advertising & promotions managers is 39.1, and Male employees are generally 5.24 years older than than their Female counterparts.

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Education

Data on higher education choices for Advertising & promotions managers from The Department of Education and Census Bureau. The most common major for Advertising & promotions managers is Communications but a relatively high number of Advertising & promotions managers hold a major in Communications.

Majors

ACS PUMS data only shows the major for bachelor's degree-majorss. However, we can filter the data based on highest degree-majors obtained.
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Skills

Data on the critical and distinctive skills necessary for Advertising & promotions managers from the Bureau of Labor Statistics. Advertising & promotions managers need many skills, but most especially Active Listening, Speaking, and Critical Thinking. The revealed comparative advantage (RCA) shows that Advertising & promotions managers need more than the average amount of Management of Financial Resources, Operations Analysis, and Management of Material Resources.

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