Market research analysts & marketing specialists

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Total Workforce
331k
Average Age
37.8
Average Salary
$83,041
Average Male Salary
$101,032
Average Female Salary
$71,250

About

Market research analysts & marketing specialists are most often employed by the Management, scientific & technical consulting services industry. The average yearly wage for Market research analysts & marketing specialists was $83,041 in 2016. The top 3 most similar occupations to Market research analysts & marketing specialists by wage are Air traffic controllers & airfield operations specialists, Operations research analysts, and Sales representatives, wholesale & manufacturing.

The top 3 locations that employ the most Market research analysts & marketing specialists are Minneapolis City (Southwest) PUMA, MN, Battery Park City, Greenwich Village & Soho PUMA, NY, and District of Columbia (Central) PUMA, DC. The top 3 locations with a relatively high concentration of Market research analysts & marketing specialists are Minneapolis City (Southwest) PUMA, MN, Greenpoint & Williamsburg PUMA, NY, and Battery Park City, Greenwich Village & Soho PUMA, NY.

Employment

Information on the businesses and industries that employ Market research analysts & marketing specialists and on wages and locations for those in the field. Management, scientific & technical consulting services is the industry that employs the most Market research analysts & marketing specialists, both by share and by number, though the highest paid industry for Market research analysts & marketing specialists, by average wage, is Aircraft & parts manufacturing. Market research analysts & marketing specialists are paid most in Park Slope, Carroll Gardens & Red Hook PUMA, NY but are relatively concentrated in Minneapolis City (Southwest) PUMA, MN.

Wages

Yearly Wage

$83,041
AVERAGE SALARY
± $3,497

In 2018, Market research analysts & marketing specialists earned an average of $83,041, $29,152 more than than the average national salary of $53,888.

Operations research analysts make somewhat more than Market research analysts & marketing specialists while Air traffic controllers & airfield operations specialists make somewhat less. This chart shows the various occupations closest to Market research analysts & marketing specialists as measured by average annual salary in the US.

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Wage Distribution

0.432
WAGE GINI

In 2018, Market research analysts & marketing specialists had a wage GINI coefficient of 0.432, which is lower than than the national average of 0.479. In other words, wages are distributed more evenly for Market research analysts & marketing specialists (shown in red) than for the overall labor force (shown in gray).

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Wage by Location

This map shows the Public Use Microdata Areas (PUMAs) in the United States shaded by average annual wage for Market research analysts & marketing specialists.

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Spatial Concentration

PUMAs with a Relatively High Concentration of Market research analysts & marketing specialists

This map displays which Public Use Microdata Areas (PUMAs) in the United States have a relatively high population of Market research analysts & marketing specialists.

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Industries

Most Common

The most common industries employing Market research analysts & marketing specialists, by number of employees, are Management, scientific & technical consulting services, Computer Systems Design, and Advertising, public relations & related services.

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Industries by Share

331k
2018 Workforce
± 14,105
8%
1 YEAR GROWTH
± 5.69%

The number of people employed as Market research analysts & marketing specialists has been growing at a rate of 8%, from 306,277 people in 2017 to 330,777 people in 2018.

This graphic shows the share of Market research analysts & marketing specialists employed by various industries. Management, scientific & technical consulting services employs the largest share of Market research analysts & marketing specialists at  14.5%, followed by Computer Systems Design with 5.54% and Advertising, public relations & related services with 5.28%.

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Diversity

Demographic information on Market research analysts & marketing specialists in the US. The average age of male Market research analysts & marketing specialists in the workforce is 39.2 and of female Market research analysts & marketing specialists is 36.9, and the most common race/ethnicity for Market research analysts & marketing specialists is White (Non-Hispanic).

Gender Composition

131k
MALE WORKFORCE
± 8,881
200k
FEMALE WORKFORCE
± 10,967

60.4% of Market research analysts & marketing specialists are Female, making them the more common gender in the occupation. This chart shows the gender breakdown of Market research analysts & marketing specialists.

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Race & Ethnicity

Most Common Race or Ethnicity of Market research analysts & marketing specialists
  1. White (Non-Hispanic)
  2. Asian (Non-Hispanic)
  3. White (Hispanic)

73.4% of Market research analysts & marketing specialists are White (Non-Hispanic), making that the most common race or ethnicity in the occupation. Representing 8.99% of Market research analysts & marketing specialists, Asian (Non-Hispanic) is the second most common race or ethnicity in this occupation. This chart shows the racial and ethnic breakdown of Market research analysts & marketing specialists.

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Age by Gender

39.2
AVERAGE MALE AGE
± 0.871
36.9
AVERAGE FEMALE AGE
± 0.643

The median age of Market research analysts & marketing specialists is 37.8, and Male employees are generally 2.37 years older than than their Female counterparts.

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Education

Data on higher education choices for Market research analysts & marketing specialists from The Department of Education and Census Bureau. The most common major for Market research analysts & marketing specialists is Business but a relatively high number of Market research analysts & marketing specialists hold a major in Communications.

Majors

ACS PUMS data only shows the major for bachelor's degree-majorss. However, we can filter the data based on highest degree-majors obtained.
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Skills

Data on the critical and distinctive skills necessary for Market research analysts & marketing specialists from the Bureau of Labor Statistics. Market research analysts & marketing specialists need many skills, but most especially Reading Comprehension, Writing, and Critical Thinking. The revealed comparative advantage (RCA) shows that Market research analysts & marketing specialists need more than the average amount of Operations Analysis, Programming, and Science.

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